 |
 
The
integrated STS Consultants marketing and communications
strategy consisted, in part, of the fundamentals
identified below. In content, each fundamental
could stand-alone. In practice, each fundamental
dove tails with the next.
In
terms of results, the integrated whole is more
powerful because of the engineered frequency,
the consistency and simplicity of the message,
and the uniformity of its execution.
|
|
