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Balemaster
is a distinguished leader in the manufacturing
of automated waste handling equipment worldwide.
They offer a large selection of high quality balers,
shredders, hoggers, and other complimentary waste
handling equipment.
The
equipment won't win any industrial design awards
and the technology, though advanced for the industry,
is not rocket science. These challenges, along
with limited financial resources, is what we were
faced with when developing an advertising program
for Balemaster.
Our
solution was to use the negatives to our benefit
in a tongue-in-cheek approach. Mike Connell,
Sales Manager for Balemaster, has claimed that
these fractional ads, "... have gotten the
best response of any ads we've ever done."
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