Communications velocity, the process of hitting the right targets with the right message time and time again. It's natural. It's unavoidable.

This component of the Verti-Mark brand is discussed last because it only occurs by chance outside of a vertical marketing model – and only occurs last inside the model.

Communications velocity is most evident in the communications tools a company brings to market in support of the sales force. Communications occur faster and more precisely in the context of a vertical marketing communicating plan. Thereby making more of each dollar work harder and sooner.

Communications velocity is the catalyst for the program. Only after a customer responds to the message in the marketplace will we know if the message is the right one – and by extension, because the message is a piece of the overall strategy, the customers response allows us to amend the strategy with confidence.